Monday, 14 July 2014

The Ultimate Business Marketing Tool

The Ultimate Business Marketing Tool



The rules of Ad Industry are about to change !



Small Businesses around the World will now be able to reach out to their potential Clients , inexpensively



B2B will expand International Trade



As more and more Organizations join up , more will benefit due to principle of Network Externalities



hemen parekh

Sunday, 13 July 2014

The ultimate Business Marketing Tool


 is the ultimate Business Marketing Tool

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For all Socially Networked :



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Type : Facebook Report

Click : " Analyze My Facebook Data "

Next : Authorise the App

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Next : Wonder , " What is all this about ? "

But it is FUN  !

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hemen  parekh  (  14  July  2014  )

Monday, 7 July 2014

Central Budget : 2014



Dear Shri Arun Jaitleyji,

Even as you proceed to present Central Budget to Lok Sabha on 10 July 2014 , please look out the window of your car and see the " Poor " people on Delhi's footpath

Then , like Mahatma Gandhi ask yourself,

"  Whatever budget proposals that I am about to present , will these bring a smile to the faces of these poor  ?

363 million poor Indians , who eke out a survival on expenditure of Rs 32 ( rural ) or Rs 47 ( urban ) per day  ?  (  $0.5 - 0.8 / day  )

For a family of 4 , that works out to , Rs 3840  -  Rs 5640 per month
(  $ 64  -  $ 94 per month )

May be the head of the family manages to earn Rs 2,000 per month , doing odd jobs , here and there

The rest of the income must be coming thru ,

*  Wife scavenging the garbage heaps for discarded plastic bags / bottles
   ( when she is not salvaging discarded food  !  )

*  Children begging on the streets ( you will see them as you drive to Lok Sabha )


Now if,

*   Our population keeps growing at 15 million per year

*   Inflation keeps rising at 10 % per year, necessitating raising " Poverty
     Limit " by 10 % per year

Then ,


*   How many more people will get added to "Poor "population, every year ?
May be 5-7 million/year  ?  25-35 million by 2019 ? Taking the total to 400 million  ?


Mr Jaitley ,

Can you listen to their anguished cries ?

They are " begging " you to create jobs for them , so that they can work hard and earn an honest / decent income , which can lift them above that wretched " Poverty Line "

They don't want your dole-outs / subsidies for food / LPG / Kerosene etc  !

They don't want to remain dependent on Sarkaar - Maa Baap , for ever  !

Sir ,


Can you ( ie Central Government ) give them jobs ? To even 50 million / year  ?

Assuming that creating ONE job calls for an investment ( in fixed assets + working capital ) , of Rs 1 million ( Rs 10 lakhs ) , you need,

* Rs 50 MILLION * MILLION , every year  !

And  YOU  just don't have that kind of money  !

Even as  { Rs 500 MILLION * MILLION  }  of Black Money is locked up in un-productive assets , all over the country  !

The only way you can create those 50 million jobs / year , is to enable these Black Monies to turn into WHITE MONEY and get channeled into Infrastructure / Manufacturing / Services etc

And the only way you can do is to ,

*  Introduce Amnesty Scheme   ( now / immediately )

*  Introduce INVERSE TAX REGIME  ( in 2015 Budget )

I have sent these proposals to Shri Narendra Modi / Shri Murli Manohar Joshi / Shri Nitin Gadkari etc , during the past 8 months


*  hemen  parekh  ( 08 July 2014 / Mumbai )  

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Sunday, 6 July 2014

The Invisible Corruption



Why invisible  ?

Because it is cleverly camouflaged in the " Terms of Contract " that companies sign with Central Government / State Governments / Municipal Corporations / umpteen Government Agencies

This invisible corruption is rampant in Infrastructure Projects that get spread over months / years

And every possible trick / excuse ( officially called " Reasons " ) is used to ensure that these Projects get delayed as much as possible !

Examine carefully and you will find that the more a Project  gets delayed , the more that Contractor stands to gain ! Anyone believing otherwise , has got to be naive  !

How  ?

These contracts contain " Cost Escalation Clauses " which decide the extra / additional amounts payable to the Contractor , over and above the ( so called ) " Fixed Price " quoted at the time of tendering

Under these clauses , the Contractor is eligible to claim / demand extra payments , whenever

*  SOMETHING  HAPPENS

   - costs of certain " Inputs " go up above a certain agreed level , eg :

    #  Prices of Raw Materials
    #  Prices of Water / Gas / Electricity
    #  Cost of Labor
    #   Foreign Exchange Rate
    #   Consumer Price Index
    #   Interest Rate

    If any of these go up above certain agreed levels , the quoted price to go up by X/Y/Z amount , as per the Formula which determines the % age contribution of these elements , in the quoted price

*  SOMETHING  DOES  NOT  HAPPEN

   #  Environment Clearance for the Project
   #  Land acquisition and Handover to Contractor
   #  Hundreds of permissions from dozens of Govt Depts/Muni Corporations
   #  Issue of Import Licenses
   #  Release of Foreign Exchange
   #  Issue of NOC from umpteen departments
   #  Issue of Compliance Certificates from various departments
   #  Approval of Designs / Design Change Requests ( from Govt as well )
  

If any of these are NOT issued / given by certain " Dates "  ( very easily managed  !  ) , then the quoted price to go up by X / Y / Z  amount

Invariably , these clauses are heavily  tilted in favor of the Contractor

And equally invariably , colluding Government officers / bureaucrats / politicians , responsible for drafting / approving these " Clauses " , leave them vague !

This is apart from framing the Tender Specifications in such a manner that only a certain preferred bidder will qualify !

If you doubt what I have said , then just file a RTI application , asking for a copy of,

*  Original Tender Document
*  Final Contract
*  Number of Price Revision Requests received / granted

for any project of your choice  !

If Narendra Modi is keen to reduce corruption , he should start by instituting MODEL  INFRASTRUCTURE  PROJECT  CONTRACT , which clearly spells out what price / time revisions can be granted and when

At the same time , internally , there must be a provision for DEMOTION / PENALTY for those officers who fail to give permissions / approvals / NOC etc, on specified dates ( milestones for the project )


*  hemen  parekh  (  07  July  2014  /  Mumbai  )

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