Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Sunday 14 February 2016

Making Yourself Obsolete ?



As I observed in my earlier blog ( 05 Feb 2016 ), Theodore Levitt wrote in his seminal essay," Marketing Myopia " :


If you don't obsolete yourself , someone else will . So keep asking yourself : What business are we in ?


Levitt gives example of American Railroads , which failed to ask themselves this question and got obsolete by American Car manufacturers and American Airlines . No more people wanted to travel by trains !

Whereas it may take 10/20 years before Car Manufacturers themselves get obsolete ( by manufacturers of Virtual Reality / Augmented Reality / Holographic / Hepatic devices and web-services - making travelling unnecessary ) , according to me , taxi-rickshaw Meter Manufacturers are in the danger of getting obsolete , within the next TWO YEARS  !

Expect some Indian Start-Up to come up with a digital taxi meter ( to be called , DigiMet  ? ), resembling a 8" tablet , with a screen on both the sides , visible to both , the driver and the passenger


DigiMet will be integrated with :

*  GPS based Google Map

*  Mobile App ( called , FareCalc ? ) downloaded from the web site of the Authority fixing " Tariff " ( RTO ? )

Passengers will also need to download / install , FareCalc app on their smart phones

As requested by the passenger , taxi driver will enter the destination location , in DigiMet

Immediately , DigiMet will display the following routes to the desired destination :

*  Shortest route ( distance-wise )

*  Fastest route ( time wise ) , taking into account the traffic conditions on different routes


DigiMet will also display , the amount of " fares " payable for each route ( also displaying tariff : Rs per Km )

Now it is the passenger's turn to select / choose the route that he wants the driver to take

The taxi / rickshaw will start only thereafter !

At the end of the journey , passenger will have the options to pay the fare ,

*  In cash

*  By entering his Credit Card details into the DigiMet , or

*  Through his Mobile Wallet ( using NFC  ? )

The Mobile App will also need to have a provision for any " Waiting Time " charges to be added

When the destination is reached , DigiMet will display :

*  Distance travelled

*  Time taken

*  Waiting Time ( if any )

*  RTO approved tariff ( Rs per Km )

*  Fare amount payable

Any revision in the tariff will get updated automatically in DigiMet as also on the smart phone of passenger

For taxis / rickshaws running on Hybrid fuel ( producing less Co2 ) or Electric Vehicles ( zero emission ) , both , the driver and the passenger will get " Carbon Credits " , which will also get displayed on the DigiMet as also on the FareCalc Mobile App on the smart phone of the passenger ( @ 20 % of the fare payable ? )

These amounts will get transferred to their respective Jan Dhan Bank Accounts ( thru DTB ) , every quarter

I suppose some variation of DigiMet / FareCalc can be introduced in all State Transport buses and intra-city Municipal buses

I hope , the current manufacturers of taxi - rickshaw meters are asking themselves :

What business are we in ?

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hemenparekh.in / blogs

15  Feb  2016

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